Depending on your line of business and on your estimated marketing budget, lead generation is a skilled service of finding a potential customer for your products or services, who are most likely to convert within your set budget limits.

It again depends on the industry vertical you are targeting. For example, a daily product and service can have a turn around time of a few hours where for a real estate transaction to fructify, it might take a few weeks to months.

It was a practice earlier of maintaining in-house lead generation teams. However, with the significant growth and performance of dedicated lead generation companies, most businesses are hiring their lead generation services while maintaining smaller sales teams for final negotiations and closing of deals.